The new and improved V2 of the Cube now follows the geometry of the original 2D Binance logo: the ratio of internal spacing to diamond is now 5:7, just like the core Binance logo. Keeping that spacing regular made it easier to draw and tessellate, but something about it just didn’t look right. Version 1 was built on a regularly spaced grid: the gaps between the yellow diamond shapes are the same width as the diamonds themselves. Now, that’s not to say the Cube was complete.įast-forward almost a year to the release of the Binance DEX testnet, and compare that initial version (bottom left) with the latest iteration (top right). Cue general surprise and smatterings of delight from the team at such expeditious delivery of the visual identity, a few thumbs-up and fire emojis, and even an offer of a shiny new monitor from the management. One of our designers had been playing with the Binance logo in the course of exploring new designs, and when the BNB Chain news reached them, through pure serendipity, they had just the thing for the job lined up and ready to go. That’s right: it was just really, really good timing.

While the report was published a day after our initial BNB Chain announcement, the pattern had in fact been ready for a whole week before the announcement was even made internally. Look closely and you’ll spot the DEX cube arranged in a tessellated pattern in the background. All part of the fun.Īvid archivists of Binancian history might remember the above cover image from our eighth monthly roundup. Sometimes you’re sitting on the train and you find out you’ve got three hours to create the graphic identity for an entirely new and potentially revolutionary pillar of the world’s leading cryptocurrency exchange brand. There’s just one problem: the designers didn’t get the memo. The official announcement and PR blast have been prepared, and all systems are good to go. And while the market is coming down from the dizzying ATH of winter 2017, the Binance team is hard at work building an all-new pillar of the ecosystem: BNB Chain. Binance has been making waves in the crypto world for eight months. Join us on a trip back one year to March 13, 2018.

The original BNB Chain announcement image Adding a new dimension to the logo for a new dimension of the ecosystem – makes perfect sense, right? It’s almost as if we planned it that way! The views and opinions expressed in this article are the author’s own and do not necessarily reflect those of CoinMarketCap.When we made the first post-whitepaper announcement of BNB Chain exactly one year ago today, we also unveiled an all-new, three-dimensional spinoff of Binance’s diamond logo. This article is not intended as, and shall not be construed as, financial advice. It is important to do your own research and analysis before making any material decisions related to any of the products or services described. This article is intended to be used and must be used for informational purposes only. CoinMarketCap is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement, approval or recommendation by CoinMarketCap of the site or any association with its operators. The Third-Party Sites are not under the control of CoinMarketCap, and CoinMarketCap is not responsible for the content of any Third-Party Site, including without limitation any link contained in a Third-Party Site, or any changes or updates to a Third-Party Site. This article contains links to third-party websites or other content for information purposes only (“Third-Party Sites”).

Binance chain logo